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What has been interesting to me is the complete lack of coverage there has been. The BBC took the courageous decision to televise England matches live, and it's a pity that England didn't get to the semi's or final when there may have been a bit of a ground swell of support. I say "may have been" because it doesn't seem that anyone cares. Having watched the first 50 minutes of England's quarter-final I went to the pub expecting to watch the rest on the TV there. As I entered there was the reassuring noise of football supporters so I knew the football was on. Once I'd got a pint I turned round to realise that the game on the TV wasn't England v USA in a crucial World Cup quarter final, but Cardiff City v Preston North End! It amazes me that could possibly be deemed more important!
Not to worry, I thought, women's football is massive in America and they'll all be watching it. Apparently not. I met a football fan mate of mine who lives in America that evening and asked him if it was big the other side of the pond, to get the reply "what World Cup?" and then when I explained, "I don't think anyone knows it is going on mate". So it was also interesting to see the video on the right-hand side of the Brazil-USA match report called "the under-reported women's world cup".
Once again I am clearly in a minority, but why isn't women's football supported or thought to be important?